AC MILAN LAUNCHES A NEW OFFICIAL STORE ON THE E-COMMERCE PLATFORM JD

AC Milan is pleased to announce the launch of a new official store on Jingdong (known as JD.com), one of the most influential and popular platforms for online retail in the Chinese market. 

Through JD, Rossoneri fans in China will be able to purchase official Club products quickly and easily. The new official store will also give fans exclusive access to articles designed for the Chinese market, making the purchasing experience even more diversified and unique.

JD thus joins the list of AC Milan's official online stores in China, which also includes Tmall, confirming the ever-increasing attention paid to a market in which the Rossoneri club can boast over 146 million fans - according to a study by the market research and analysis company YouGov, AC Milan is the best-regarded Italian football brand in China.

The opening of an official store on JD marks a further step for the AC Milan brand's presence in the Asian market, and it aims to improve the fan experience and strengthen the bond with the Rossoneri fanbase in the region. A testament to this commitment, last season AC Milan registered the highest number of interactions with its fans amongst all Serie A clubs, thanks to the significant growth of its presence on Chinese platforms, on which more than 5 million followers were reached.

In addition to various local fan clubs around the country, the Club is also active on nine different official social media platforms dedicated to the Chinese public and has an international office in Shanghai.