AC MILAN LAUNCHES ITS OFFICIAL TWITCH CHANNEL

AC Milan launches its official Twitch channel: www.twitch.tv/acmilan. From December 3^rd there's a home for the Rossoneri fans on Twitch to enjoy a lot of live formats developed with the Club's partners.

Twitch is a live streaming and interactive service including games and sports in addition to entertainment, music broadcasts, creative content and a lot more. More that 2m people interact live on Twitch at any moment in time and the community is formed by an average of 26,5m daily viewers.

AC Milan's Twitch channel will truly be a hub for its entire community featuring content from our men's and women's First Teams, Youth Sector, Legends and archive materials with that unique interactive twist that Twitch global audience knows and loves.

On AC Milan Twitch fans will be able to link and chat with the Rossoneri players and legends thanks to exclusive formats, including the live AMAs (Ask-Me-Anything) hosted by Milan TV's journalists, featuring some of the most buzzed-about streamers. Every Monday at 4.30pm Lorenzo "Lollo" and Luca Serafini will open the doors of the Club to the Twitch community. On Wednesdays, from 6pm to 8 pm, Francesco Specchia and Giorgia Tavella will host many guests, trivia, links and original videos, while on Thursdays from 5pm "Lollo" and Mauro Suma and their show Sempre Milan will take the community on a wonderful trip to discover the Rossoneri's past, present and future unfolding many anecdotes and behind-the-scenes.

Lamberto Siega, Marketing and Digital Director AC Milan, said: "The launch of AC Milan’s official channel on Twitch is another important brand-new step in the Club's digitization process: our aim is to connect, bring together and thrill the more than 450 million Rossoneri fans all over the world. We are convinced that this is the right path to make AC Milan both a sports icon and a benchmark in entertainment and digital innovation."

Pontus Eskilsson, VP of Partnerships EMEA, commented: "Twitch is a community of superfans who gather every day to participate in and interact with their entertainment. Our community is AC Milan’s community and this channel makes the most of everything Twitch has to offer."