LAMBERTO SIEGA NAMED NEW "DIGITAL, MEDIA & THE STUDIOS DIRECTOR"

AC Milan is delighted to announce that Lamberto Siega is going to take up the new position of Digital, Media & The Studios Director in the Commercial Department reporting directly to the Club's Chief Revenue Officer Casper Stylsvig from March 15, 2021.

A new position for the manager born in 1977 who has been working at AC Milan since 2018, which is part of the Club's broader strategic digital transformation project that is gaining further momentum, following the announcement last month of the creation of The Studios.

More specifically, Lamberto Siega is going to focus on the digital development of the commercial area, identifying and implementing innovative projects to support the various Business Units and generating additional revenues through content and new media.